Job Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

We are looking for a data-driven and strategic Senior Manager of ABM & Strategic Growth (Expansion) Initiatives to enhance our dynamic SaaS company. This role will be pivotal to driving integrated, data-powered ABM campaigns that grow pipeline, accelerate deal velocity, and deepen customer relationships. This person will own the ABM strategy and execution of scalable ABM initiatives across our top SMB, Enterprise, and Commercial accounts, in close partnership with global campaigns, sales, field marketing, and product teams. You will develop cross-functional programs that deeply engage our highest-value accounts across the buyer journey, and also lead the creation of our Account-Based Marketing (ABM) Center of Excellence for the company. If you're a builder who loves combining data with creativity and thrives in a fast-paced, high-growth environment-this role is for you.

• Work closely with sales and marketing leadership to define our most valuable audiences, develop target account strategies, and bring insight-driven campaigns to life
• Build a deep, actionable understanding of our target audiences and ideal customer profiles across the Freshworks portfolio
• Develop and maintain target account lists to support integrated ABM/digital marketing campaigns and outbound sales motions; evaluate accounts and opportunities for 1-1 motions
• Collaborate with Marketing Ops, RevOps, and Sales to operationalize how we target, engage, and measure priority accounts
• Bring strategic POV to how we scale our approach to segmentation, targeting, and performance reporting
• Strong collaboration skills with BDR or sales teams to align on outreach strategies and optimize performance
• Implement various digital campaigns, events, content, and thought leadership initiatives to drive engagement and interest from target accounts
• Continuously evaluate and introduce new tools and methodologies to enhance ABM capabilities and effectiveness
• Create models, toolkits, and other communication ensuring the repeatability and scale of ABM programs
• Own pipeline and demand generation goals, including increased account engagement with ABM tactics.
• Grow the existing customer base through strategic expansion programs and digital campaigns

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
• 10+ years of experience in growth marketing, revenue growth, or marketing analytics in a SaaS environment
• Deep knowledge of account-based strategies and integrated marketing execution. Familiarity with platforms like 6sense, Demandbase, Salesforce, and attribution models.
• Excellent communication and cross-functional collaboration skills.
• Proven ability to translate complex audience and pipeline data into clear recommendations and roadmaps
• Strong empathy for sellers. You know how to create marketing that fuels outbound and earns sales adoption.

Additional Information

Please note: This is a hybrid role that requires an in-office presence three days per week (Tuesday-Thursday). 

This role is based in the San Francisco Bay Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package
$173,900-$250,010 USD Base Salary + Target Bonus

Freshworks Benefits:  Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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